Social media management · Melbourne
Strategy, on-site shoots, Reels, Stories and monthly reporting for Melbourne hospitality, beauty and wellness businesses. You run the place. I run the page.
Run by Kristina Schwab. Packages from $1,200 a month.
Recent work
Figures come straight from Instagram Insights. Growth has more than one cause, so I don’t credit it all to content.
Hospitality · full management
Restaurant, bar and hookah lounge in Brighton. Strategy, content planning, copy, design, publishing and account management since July 2026.
Content counts cover 8 July to 29 September 2026.
Wellness · launched from zero
A brand-new Instagram page, launched 25 August 2026. About 10 Reels, 19 posts and 50 Stories in the first five weeks, all planned, written, designed and published by me.
Instagram Insights, captured 29 September 2026.
Wellness
Page built from scratch. 4.3K views in June, 60% from non-followers.
Beauty
Profile, header, avatar and a visual style for the studio.
Personal brand
Positioning, profile and offer packaging for a family mentor.
Concept
A cohesive feed concept for a lash and brow studio.
What you get
I learn your business and your guests, then plan the month: Reels ideas, scripts, Stories and posts.
A content shooter films at your venue to my brief. Real food, real rooms, real people. No stock photos.
Reels edited, Stories and carousels designed, captions written in your voice.
Nothing goes live without your OK. Each month you get a plain-English report and next month’s changes.
Packages · AUD
These are “from” prices. The final price is set once we agree exactly what’s included.
from$550one-off
For a new or relaunching page.
from$1,200/ month
A steady, professional presence.
from$1,650/ month
Full strategy and regular content.
from$2,500/ month
An active daily presence.
Need TikTok, more shoots or full DM handling? Custom packages start from $3,000. Build yours below.
Custom package
Slide to what you need each month. I’ll reply with the exact scope and price.
Questions
Every price is a starting point. We agree the scope first: Reels, posts, Stories, shoots, platforms and rounds of edits. Anything extra is quoted separately.
No, because results depend on more than social media. I commit to what I control: the agreed volume, posting on schedule, the plan and an honest monthly report.
I lead the strategy and review everything. A content shooter films at your venue to my brief, an assistant edits and designs, and I publish it myself.
Yes. Your accounts stay in your name, and the content made for you is yours.
Hospitality venues, beauty and wellness studios, fitness and lifestyle businesses, and personal brands.
Behind Laneway Social
I’m responsible for the whole system behind your social media: content that fits your business, looks professional and gets better every month. You deal with me directly, and I’m accountable for the result.